BetMGM has announced the highly anticipated return of Chris Rock in the latest chapter of its successful brand campaign, It’s Showtime!. The second iteration promises even more excitement, building on the strong momentum and awareness established by last year’s activity. 

Bringing the magic of Las Vegas to screens across the UK once again, the campaign takes the entertainment to a new level by showcasing the extensive range of betting markets available to BetMGM’s customers, inviting players to explore the brand’s thrills with Rock, back in his signature tuxedo, as their high energy entertainer. 

Embodying the spirit of Las Vegas, the creative is set in the surrounds of a gold Vegas casino locker room where Rock reprises his role as the ultimate showman. He gives a rousing pep talk, motivating his captive audience of athletes to ‘get out there and entertain us!’.